Healthy eating: are supermarkets promoting healthier food?

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Healthy eating is an important part of maintaining good health, and can help you feel your best.

However, according to the latest research by consumer watchdog Which?, high street supermarkets have more promotions on less healthy food and drink.

Which? report has found that the majority of supermarket promotions are tempting people to make less healthy choices. Sweets and unhealthy snacks are still positioned to tempt you in some stores.

The watchdog analysed data collected by mySupermarket on the number of promotions across the major supermarkets between April and June this year.

They found that:

“Of the 77,165 promotions where nutritional data was available over half (53%) were on less healthy foods compared to healthier products (47%).”

Healthy eating and product categories

The study covered deals from six leading retailers: Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.

The results show that confectionery was overall more likely to be on promotion (52%) than fresh fruit (30%) or vegetables (34%).

In addition, 69% of soft drinks that would fall under the higher sugar band category were on special offer.

Call for supermarkets price offers on healthy food

Alex Neill, director of campaigns and policy at Which?, said:

“It is time for supermarkets to shift the balance of products they include in price promotions and for all retailers to get rid of temptation at the till by taking sweets off the checkout.”

Therefore, retailers should took their role more seriously and help by ensuring that promotions aren’t encouraged people to make unhealthy food choices.

Eating a balanced diet means eating a variety of foods that give you the nutrients you need to maintain your health and have energy. These nutrients include protein, carbohydrates, fat, water, vitamins, and minerals.

It’s important to get some fat in your diet, but foods that are high in fat, salt and sugar have been placed outside of the circular image as they are not necessary as part of a healthy balanced diet and most of us need to cut down on these.

Over the coming months, the watchdog will be tracking supermarket practices to help ensure they shift to a healthier balance – and help more people to do the same.


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